Encyclomedia PR in collaboration with Mustang Productions put up a small & fashionable affair at the Asia House, London recently. Notable Designers who presented their collections before a select high profile audience at Fashion Parade London included Nomi Ansari, Maheen Khan, Sania Maskatiya & Layla Chatoor. The show was very well received by audiences & designers, with a general view that more high fashion events of the sort should be promoted within the South Asian diaspora in UK.

As promised, we’re happy to be covering Fashion Parade’s Red Carpet on our pages … So here it is, a quick round-up of all the looks that caught our attention:


Our best dressed ladies from the night, Ayesha Mustafa (of Fashion Compassion) & Ammara Hikmat (of Encyclomedia PR) chose to pair their statement necklaces over mid-length dresses. Ayesha finished out her cobalt blue pencil dress with booties, red lips & a Fashion Compassion palestyle clutch, whilst Ammara added a blazer over the lime colored leather skirt to beat the winter chills. Both looked lovely & very ‘Fashion Forward’ (which was also the red carpet dress code). Got a favourite of the two?

Ammara Hikmat and Ayesha Mustafa at Fashion Parade London


 CEO Mustang Productions, Sadia Siddiqui and Attika Chaudhary (B4U presenter) picked Sania Maskatiya in support of the designer’s show. Sadia wore a wrap tunic with cigerette pants from the designer’s ‘Hazaan’ collection, whilst Attika wore a digital print Kaftan from ‘Naksh’ collection.

Adnan Qazi (CEO of Silver Lemon Media, next to Sadia in picture below) posed  in a quirky tie & pocket square by ‘Velsoir’ , ash blue Top Man jacket & black Zara Jeans.

CEO Mustang Productions Sadia Siddiqui & Attika Chaudhary in Sania Maskatiya

Maheen Khan, Princess Yasmin & Sadia Siddiqui at Fashion Parade London

Maheen Khan, Princess Yasmin & Sadia Siddiqui at Fashion Parade London


Nomi Ansari looked bang on trend in a plaid TopShop blazer worn over Zara pullover, D&G jeans & Paul Smith shoes.

Zac Timol - Owner of luxury brand Velsoir attended in his own creations. Very Dapper !

Nomi Ansari and ZAC Timol at Fashion Parade London


Layla Chatoor & Nazneen Tariq presented their collections at the Fashion Parade, and both the designers get a ‘miss’ from us for over-styling their outfits… Too many jewels & too much bling for a fashion event

Layla Chatoor Mashaal Moazzam and Nazneen Tariq at Fashion Parade London

Image Credits : RAFYL

Exclusive First Look at Satrangi by Bonanza Teaser

Much has been Blogged, Tweeted & hyped about Satrangi by Bonanza’s Winter 2013/2014 campaign in the last few weeks. More so because the campaign has been beautifully executed, directed, styled by the supremely talented husband-wife duo, Maha & Nadir of Nadir Firoz Khan Photography. We saw the photoshoot in Sunday Times this past weekend, the BTS pics & sneak peaks on Maha Amna’s Instagram accounts, and (in case you missed it) Alyzeh Rahim ,of Beauty Fruity Blurbs, also blogged about a very chic look wearing one of our (and possibly everybody’s) favorite jackets from the collection.

Talking to us, Maha said : “It is possibly one of our best works to date not only in terms of the concept & creative execution , but also the sheer scale and quality at which we’ve achieved something like this – totally a first in Pakistan”. 

People ! The wait is over. Here’s your first look at the teaser of the TVC which goes on air next week. I saw the complete 40-45 second version last weekend… and have been seeing it on repeat  since then ,for it’s an absolute visual & aural treat ! For now, here’s a glimpse of it :

( Directed & Edited by Nadir Firoz Khan , Concept,Styling &  Creative Direction: Maha Burney, DOP : Salman Razzak, Art Direction & Set: Amina & Anisa Rashid of RAK Associates, Makeup & Hair: Raana Khan, Models: Amna Babar & Huma Khan, Music : Zoe & Zohaib, Color Grade: Mathew at Spice Shop, Bangkok, Post Production by Beyond Reality, Production Coordinator Parvez Khan *A Team NFK Production*)

In case you guys missed the complete photoshoot, here it is :

GET THE LOOK – Ayesha Omar in Maheen Karim

Wearing a slightly modified version of Maheen Karim’s marble print silk gown, Ayesha Omar posed for the photogs at the recent Oreo cookies Pakistan launch. She styled it quite similar to the runway version, with the hair left open & a bangle in one of the arms.  Well… personally,I’m not a fan of the dress itself – the print’s too jarring & the tail wee bit endless. But I also understand that Fashion critique is not always about yourself and your personal sense of style. She managed to looked pretty nonetheless. Thanks to her 1000 Watt peachy complexion (as Natasha calls it) & an effortless sense of style. If we were to change something, we’d definitely pick the bag – not feeling it.

What do you guys think? Thumbs up or thumbs down?

Ayesha Omar at Oreo Pakistan Launch

Left : Ayesha Omar at Oreo Pakistan Launch, Right: Maheen Karim PFDC Sunsilk Fashion Week 2013

Ayesha Omar at Oreo Pakistan Launch

Ayesha Omar with Zhalay Sarhadi & Nadia Hussain

Ayesha Omar with Zhalay Sarhadi & Nadia Hussain

Images Courtesy: Sheraz Photography , Faisal Farooqui & Team at Dragonfly

Shoe Spotting – Faryal Aftab at Paris Lahore Karachi Fashion Show

Creative Head of Fashion Label ‘MUSE’ , Faryal Aftab ,along with a small contingent of designers , flew to Paris recently to showcase their collections at the ‘Paris Lahore Karachi Fashion Show’ . For the presentation night, the designer wore a black billowy dress with a ruffled neckline (most certainly her own or Lanvin considering the designer’s strong affinity for these two Labels). Red Valentino studded heels & matching tomatoe lips added just the right amount of va-va-voom to a very Parisian look. She looked Good !

Although the signature side swept curls work most of the times, we’d like to see Faryal play up with the hair more often. It would be a nice change, you see.

Faryal Aftab at Paris-Lahore-Karachi Fashion Show

Faryal Aftab at Paris-Lahore-Karachi Fashion Show in Paris

Faryal Aftab at Paris-Lahore-Karachi Fashion Show

Faryal with Moeed Yousaf (design partner MUSE) at Paris-Lahore-Karachi Fashion Show

On a side note, how Dapper did all the Boys look. It’s hard to pick a favorite but if we must, we’ll go for Kamiar for pulling off a shalwar kameez+blazer look so well. Here’s your look at them.

Rehan Bashir Mohsin Ali Kamiar Rokni and Moeed Yousaf at Paris Lahore Karachi Fashion Show

From L to R : Rehan Bashir, Mohsin Ali, Kamiar Rokni and Moeed Yousaf at Paris Lahore Karachi Fashion Show

Fazeelat Aslam at the News and Documentary Emmys

This has been in our pending items tray since quite sometime now; if there’s any such thing as a blogger’s block, we plead guilty. That , and a surprise for you guys that has been sucking the blood & sweat outta us. Well, we’re not giving any teasers at the moment, but trust us, it’ll be worth the wait :) …. For now, let’s talk Fashion… Accompanying Ms. Obaid at the News and Doc Emmy Awards last month was Fazeelat Aslam, a journalist & co-producer of the award winning film ‘Saving Face’. She was wearing a black Zara dress (buy here) with matching BCBG Mary Jane pumps. A chunky necklace from her mom’s jewelry line, Manko by Mona Aslam and african designer Patrick Mavro’s silver cuff finished the look. There’s nothing that we can fault with the look – It was Minimal & Chic , just the way we like it.

Images Credit : Amanda Kopp

Fazeelat Aslam at News and Documentary Emmys
Fazeelat Aslam with Davis Coombe at News and Documentary Emmys

Left : Fazeelat Aslam with Davis Coombe at News and Documentary Emmys , Right : ZARA long sleeve dress

Fazeelat Aslam with Dr Jawad at News and Documentary Emmy Awards

Fazeelat Aslam with Dr Jawad at News and Documentary Emmy Awards

3 Reasons You Will Love PFDC L’Oreal Paris Bridal Week 2013

PFDC L'Oreal Paris Bridal Week 2013

Tilism, Sultanate, Orientalist, Jaageer, True Love and Rang Mahal !  

No, these are not chapters from a history book. These are just a few names of the collections that are  ready to hit the PFDC L’Oreal Paris Bridal Week runway , starting today. Everybody’s super excited; Designers, Models, Magazine Publishers, Bloggers, Journalists, Photogs –  The energy levels are high & so are the Expectations. The Three Day Bridal extravaganza will be held in Lahore from 10th-12th October & boasts an impressive lineup of designers including Kamiar Rokni, HSY, Ali Xeeshan , Élan, Asifa & Nabeel , Fahad Hussayn, Misha Lakhani, Nickie & Nina, Nomi Ansari, Sana Safinaz, Sania Maskatiya and Zara Shahjahan.

As much as we love to keep you guys posted on the latest happenings on & off the runway, we Admit : The influx of information & pictures on social media is a bit  too jarring & takes the focus away from what’s being presented on the runway; Celebs strutting the Red Carpet in floor sweeping gowns, pouting & posing for The Daily’s photogs, the ‘Who was wearing what’ , The Front Row drama & power-play, Tweeters & Bloggers posting a crazy number of blurry pictures on social media pages – all of that and much more contributing to the overall ….’Noise’ . As Tom Ford likes to say : “I don’t understand the need for this immediacy. In Fact I think it’s Bad” . So before we all fall victim to this noise, let’s take a look at what to expect and why we think the #PLBW (the official Hashtag) 2013 would be better than its 2 predecessors :


Kamiar Rokni PFDC L'Oreal Paris Bridal Week 2013 collection

Ok so you do not really have to remember all the collections’ names. What’s important to know is that Kamiar Rokni’s ‘The Orientalist’ is the most anticipated collection this Bridal season as he marks his debut on the PFDC L’Oreal Paris Bridal Week platform. The design house has collaborated with renowned jeweler, Raema Malik of ‘Gold’ who has designed exclusive bespoke jewelry pieces for the collection in the traditional craft of ‘Polki” and “Meenakari” including necklaces, jhoomars and tikkas. Together with Maram & Aabroo , the design team has executed an exclusive make-up & hair ‘Look’ for the finale, that’ll be defining the bridal make-up & hair trends for the coming season. A little birdie tells us that this might be the designer’s finest works to date & that he has put in years of effort in bringing this together.

What’s more? This year The House of Kamiar Rokni has been allocated the Fashion Week ‘Finale’, a term which had become synonymous with HSY.  What’s not to Love ! Watch out for The Orientalist on 12th October.

P.S. Just us having a De Ja Vu with that pic? Find out Here .

Kamiar Rokni PFDC L'Oreal Paris Bridal Week 2013


Aside from the veterans like Sana Safinaz & HSY, this year also marks the Bridal Debut of a few popular names on the PLBW platform. The reigning Queen of Pret, Sania Maskatiya is all set to put her foot into the Bridal market as she will be presenting her collection “TILISM” today, which the designer says combines centuries old embroidery techniques & remembers Indo-Pak craft traditions, some of which are now nearly extinct. Interesting !

Tilism by Sania Maskatiya for PFDC L'Oreal Paris Bridal Week 2013

Tilism by Sania Maskatiya for PFDC L’Oreal Paris Bridal Week 2013

Zara Shahjahan will also be showcasing their Debut Bridal collection ‘TRUE LOVE’ with the printed Floral Lehengas of particular interest to us. It was quite a bold move on part of the designer, considering not many Brides would be open to the idea initially, but if executed well it will be such a breather from the usual heavy embellishments.

Zara Shahjahan PFDC L'Oreal Paris Bridal Week 2013

Left : TRUE LOVE for PFDC L’Oreal Paris Bridal Week 2013, Right : Cybil Chowdhry with Zara Shahjahan

You might recall seeing this tall & beautiful girl at various social events & fashion magazine pages – That’s Deena Rehman. With PLBW 2013, Deena marks the debut of her eponymous Label & from what we have seen so far, it’s quite impressive. The strong vintage look to her clothes is so NOW. Plus, she gets to enjoy a lot of support from Industry friends & designers so consider her a success already.

Deena Rehman PFDC L'Oreal Paris Bridal Week 2013

Left : Deena Rehman (Image: SundayTimes) , Right : DEENA for PFDC L’Oreal Paris Bridal Week 2013


One of the biggest dilemmas that brides in our part of the world face is deciding upon their hair, make-up & jewelry ‘look’. And while some  like Khadijah Shah & Kamiar Rokni have put a great deal of effort into their jewels this time, it is the hair & make-up which will be key areas of focus throughout the Fashion Week. The styling team of Maram & Aabroo was a perfect pick for the official make-up artists , and Toni & Guy Lahore will be taking care of the hair ; a match made in heavens. Although we must say, we would love to see the supremely talented Natasha’s Salon on the platform next year, since Natasha has completely ‘transformed’ the bridal hair & make-up trends that we know today.

Maram and Aabroo Salon & Studio for PLBW 2013

Highlights include:

  • A special L’Oréal Professionnel Hair Trend Show showcasing the ‘IT LOOKS Fall/Winter 2013/2014′ on Day 1 by stylist Shammal Qureshi, technical consultant for L’Oréal Professionnel and creative director at Toni&Guy – Lahore , featuring capsule collections by Mohsin Ali, Sublime by Sara and Wardah Saleem.
  • L’Oréal Paris has created exclusive make-up looks in collaboration with HSY, Fahad Hussayn and The House of Kamiar Rokni for their respective collections where Maram & Aabroo and Toni&Guy-Lahore will be sharing their interpretation of bridal make-up trends for the season.
  • A customised Beauty lounge where L’oreal Paris Pakistan will be introducing a special edition PLBW Bridal Make-Up Kit, which can be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors can experience the brand’s acclaimed nail colour range firsthand.

Maram and Aabroo for PFDC L'Oreal Paris Bridal Week 2013

You can follow Maram & Aabroo on their Twitter Handle Here  for Live make-up looks from Backstage. Technology FTW !

PLBW 2013

Here are the teasers/banners of some of the other collections that we are looking forward to :

Misha Lakhani and her effortless Bridals for the very Chic

Misha Lakhani PFDc L'Oreal Paris Bridal Week

Nomi Ansari & his eternal love for Rich & Vibrant hues

RANG MAHAL by Nomi Ansari PFDC L'Oreal Paris Bridal Week 2013

JAAGEER by Ali Xeeshan for a lesson in history & flawless Attention to detail

JAAGEER by Ali Xeeshan for PFDC L'Oreal Paris Bridal Week 2013

Fahad Hussayn for the High Drama & great Bridal aesthetics

The Great Mutiny by Fahad Hussayn for PFDC L'oreal Paris Bridal Week 2013

 Khadijah Shahof Elan for her signature ethereal & subtle bridals loved by most modern day brides

The Sultanate by ELAN for PLBW 2013

Now does all of that set your pulse Racing?

Stay Tuned to the Blog & Follow Us on Twitter , Instagram & Facebook for the latest updates from the Bridal extravaganza.

First Look : Sharmeen Obaid at the News and Doc Emmy Awards

She’s bringing yet another accolade with her back home. Yes, Sharmeen Obaid’s ‘Saving Face’ has been awarded as the Best Documentary at the prestigious News & Doc Emmy Awards 2013 last night. She was wearing a black embellished Sherwani over a monochrome printed shirt & creme pants, all by Sania Maskatiya. We must say, the addition of sleeves to the jacket completely transformed the look & it was good to see the hair left open for a more youthful look. The animals & birds have been so nicely done on the sherwani.

Check back later for better quality pics.

Sharmeen Obaid at the News and Doc Emmy Awards 2013

Sharmeen Obaid at the News and Doc Emmy Awards 2013

Dr. Mohammad Jawad, Sabiha Sumar, and Sharmeen Obaid at News and Doc Emmy Awards 2013

Dr. Mohammad Jawad, Sabiha Sumar, and Sharmeen Obaid at the News and Doc Emmy Awards 2013

Sharmeen Obaif wearing Sania Maskatiya for the News & Doc Emmy Awards 2013

Sania Maskatiya (Left) dressing up Sharmeen for the Emmys

Images Courtesy : Sharmeen Obaid, Aamna Isani