Tilism, Sultanate, Orientalist, Jaageer, True Love and Rang Mahal !
No, these are not chapters from a history book. These are just a few names of the collections that are ready to hit the PFDC L’Oreal Paris Bridal Week runway , starting today. Everybody’s super excited; Designers, Models, Magazine Publishers, Bloggers, Journalists, Photogs – The energy levels are high & so are the Expectations. The Three Day Bridal extravaganza will be held in Lahore from 10th-12th October & boasts an impressive lineup of designers including Kamiar Rokni, HSY, Ali Xeeshan , Élan, Asifa & Nabeel , Fahad Hussayn, Misha Lakhani, Nickie & Nina, Nomi Ansari, Sana Safinaz, Sania Maskatiya and Zara Shahjahan.
As much as we love to keep you guys posted on the latest happenings on & off the runway, we Admit : The influx of information & pictures on social media is a bit too jarring & takes the focus away from what’s being presented on the runway; Celebs strutting the Red Carpet in floor sweeping gowns, pouting & posing for The Daily’s photogs, the ‘Who was wearing what’ , The Front Row drama & power-play, Tweeters & Bloggers posting a crazy number of blurry pictures on social media pages – all of that and much more contributing to the overall ….’Noise’ . As Tom Ford likes to say : “I don’t understand the need for this immediacy. In Fact I think it’s Bad” . So before we all fall victim to this noise, let’s take a look at what to expect and why we think the #PLBW (the official Hashtag) 2013 would be better than its 2 predecessors :
1. THE FINALE
Ok so you do not really have to remember all the collections’ names. What’s important to know is that Kamiar Rokni’s ‘The Orientalist’ is the most anticipated collection this Bridal season as he marks his debut on the PFDC L’Oreal Paris Bridal Week platform. The design house has collaborated with renowned jeweler, Raema Malik of ‘Gold’ who has designed exclusive bespoke jewelry pieces for the collection in the traditional craft of ‘Polki” and “Meenakari” including necklaces, jhoomars and tikkas. Together with Maram & Aabroo , the design team has executed an exclusive make-up & hair ‘Look’ for the finale, that’ll be defining the bridal make-up & hair trends for the coming season. A little birdie tells us that this might be the designer’s finest works to date & that he has put in years of effort in bringing this together.
What’s more? This year The House of Kamiar Rokni has been allocated the Fashion Week ‘Finale’, a term which had become synonymous with HSY. What’s not to Love ! Watch out for The Orientalist on 12th October.
P.S. Just us having a De Ja Vu with that pic? Find out Here .
2. THE DEBUTANTS
Aside from the veterans like Sana Safinaz & HSY, this year also marks the Bridal Debut of a few popular names on the PLBW platform. The reigning Queen of Pret, Sania Maskatiya is all set to put her foot into the Bridal market as she will be presenting her collection “TILISM” today, which the designer says combines centuries old embroidery techniques & remembers Indo-Pak craft traditions, some of which are now nearly extinct. Interesting !
Tilism by Sania Maskatiya for PFDC L’Oreal Paris Bridal Week 2013
Zara Shahjahan will also be showcasing their Debut Bridal collection ‘TRUE LOVE’ with the printed Floral Lehengas of particular interest to us. It was quite a bold move on part of the designer, considering not many Brides would be open to the idea initially, but if executed well it will be such a breather from the usual heavy embellishments.
Left : TRUE LOVE for PFDC L’Oreal Paris Bridal Week 2013, Right : Cybil Chowdhry with Zara Shahjahan
You might recall seeing this tall & beautiful girl at various social events & fashion magazine pages – That’s Deena Rehman. With PLBW 2013, Deena marks the debut of her eponymous Label & from what we have seen so far, it’s quite impressive. The strong vintage look to her clothes is so NOW. Plus, she gets to enjoy a lot of support from Industry friends & designers so consider her a success already.
Left : Deena Rehman (Image: SundayTimes) , Right : DEENA for PFDC L’Oreal Paris Bridal Week 2013
3. THE HAIR & MAKE-UP TRENDS
One of the biggest dilemmas that brides in our part of the world face is deciding upon their hair, make-up & jewelry ‘look’. And while some like Khadijah Shah & Kamiar Rokni have put a great deal of effort into their jewels this time, it is the hair & make-up which will be key areas of focus throughout the Fashion Week. The styling team of Maram & Aabroo was a perfect pick for the official make-up artists , and Toni & Guy Lahore will be taking care of the hair ; a match made in heavens. Although we must say, we would love to see the supremely talented Natasha’s Salon on the platform next year, since Natasha has completely ‘transformed’ the bridal hair & make-up trends that we know today.
- A special L’Oréal Professionnel Hair Trend Show showcasing the ‘IT LOOKS Fall/Winter 2013/2014′ on Day 1 by stylist Shammal Qureshi, technical consultant for L’Oréal Professionnel and creative director at Toni&Guy – Lahore , featuring capsule collections by Mohsin Ali, Sublime by Sara and Wardah Saleem.
- L’Oréal Paris has created exclusive make-up looks in collaboration with HSY, Fahad Hussayn and The House of Kamiar Rokni for their respective collections where Maram & Aabroo and Toni&Guy-Lahore will be sharing their interpretation of bridal make-up trends for the season.
- A customised Beauty lounge where L’oreal Paris Pakistan will be introducing a special edition PLBW Bridal Make-Up Kit, which can be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors can experience the brand’s acclaimed nail colour range firsthand.
You can follow Maram & Aabroo on their Twitter Handle Here for Live make-up looks from Backstage. Technology FTW !
Here are the teasers/banners of some of the other collections that we are looking forward to :
Misha Lakhani and her effortless Bridals for the very Chic
Nomi Ansari & his eternal love for Rich & Vibrant hues
JAAGEER by Ali Xeeshan for a lesson in history & flawless Attention to detail
Fahad Hussayn for the High Drama & great Bridal aesthetics
Khadijah Shahof Elan for her signature ethereal & subtle bridals loved by most modern day brides
Now does all of that set your pulse Racing?
Stay Tuned to the Blog & Follow Us on Twitter , Instagram & Facebook for the latest updates from the Bridal extravaganza.