Of Launches

On Trend ! Sanam Chaudhri at the lawn previews

Karachi-based designer Sanam Chaudhri lent her support to both Khadijah Shah & Sania Maskatiya at their respective lawn previews last month. At both the events, she went for the trends-of-the-moment ; stripes & color-blocking , swapping the order of the separates the second time.

Don’t have full-lengths from the Sapphire lawn preview but between the two looks, it was the Elan one that got our fashion nods. Nicely put together look with so many trends in one. A pair of black slipper’s though would have been a much better substitute to those stompy Aldo wedges ( Buy here ). Which one do you like more?

On a side note,  this might be the mood board for Sanam’s upcoming fashion week runway ( iff at all she shows). Remember this look of her’s too sometime back ?  Very well, lots of stripes with neon accents it is then! ;)

Sanam Chaudhri at Elan Lawn & Sapphire Lawn by Sania Maskatiya Exhibition

Sanam Chaudhri at Elan Lawn (Left) & Sapphire Lawn by Sania Maskatiya (Right) exclusive previews

Sanam Chaudhri at Sapphire Lawn by Sania Maskatiya preview

Sanam Chaudhri at Sapphire Lawn by Sania Maskatiya preview

Aldo Wedge ShoesALDO Decina  Espadrille Wedge Shoes

Images Courtesy : Catalyst PR

In Jumpsuits – Fia & Zara Peerzada at Luscious Loves Fashion event

Fia Khan at the Luscious loves Fashion Event in Lahore

Wearing Jumpsuits from The Clothes Company & MUSE respectively, Fia Khan & Zara Peerzada attended the Luscious loves Fashion launch in Lahore recently. Fia decided to pair her autumnal floral print jumpsuit with a vintage necklace, tan belt & matching sandals. Zara glammed up hers with a twisted hairdo , tomato red lips & a black shrug.

Although we don’t strictly disapprove of either of the two looks, unfortunately something somewhere felt lacking. The jumpsuits themselves weren’t the best of picks to begin with. Fia make-up made her look washed out whereas Zara’s hair kept the focus off her pretty neckline. Wish she had gone for a bun instead.

Prefer one over the other? We can’t.

Zara Peerzada at the Luscious Loves Fashion event

Zara Peerzada at the Luscious Loves Fashion event in Lahore

Fia Khan in a jumpsuit by The Clothes Company at the Luscious loves Fashion Event in Lahore

Fia Khan (L) with Rima (R) at the Luscious Loves Fashion event

In Elan – Humaima Malik at the Samsung Galaxy Grand launch

As the newly appointed ambassador of the Samsung Galaxy series, Humaima Malik attended one of the Brand’s phone launches yesterday wearing a purple one-shouldered Elan dress. Waist up she looked nice – waist down was a different story altogether. The churidar under the dress stuck out like a sore thumb & the blingy footwear did no favor to her either. We would probably blame the designer for that – the dress itself was poorly designed & lacked the quintessential Elan aesthetics.  Not something one expects the Design Team at Elan to churn out. Whats you verdict ? Disagree?

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch

Humaima Malik at the Samsung Galaxy Grand launch

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch

In Sana Safinaz – Safinaz Muneer at Kamal Lawn launch

There are very few people in the our fashion Industry who can wear just about anything & manage to look great every single time. Fewer still who wear their own creations with as much pride as lets say Cavalli. We spotted a very radiant Safinaz Muneer ( the powerhouse behind Sana Safinaz ) seated front row at the Kamal Lawn 2013 launch in Karachi. She was wearing a Sana Safinaz gold embellished short shirt with matching pants & peep-toes. Hair thrown on the shoulders & a lovely pair of pearl earrings added the essential va-va-voom to her look.

Trend Alert : You may recall both Sana & Safinaz wearing shorter lengths since quite sometime now. ( See here & here). Well, it’s finally here & you can thank Safinaz for being the fashion forward one.

Safinaz Muneer in Sana Safinaz at Kamal Lawn 2013 media preview in Karachi

Safinaz Muneer wearing Sana Safinaz at the Kamal Lawn 2013 media preview in Karachi

Safinaz Muneer of Sana Safinaz at Kamal Lawn 2013 launch in karachi

Safinaz Muneer in Sana Safinaz at Kamal Lawn 2013 media preview in Karachi

Images Courtesy : Catalyst PR & Sheraz Photography

Aamina Sheikh for Kamal Lawn by Zara Shahjahan promotions

As Brand ambassador of the Kamal Lawn 2013 collection , Aamina Sheikh has been busy lately attending the Karachi & Lahore leg of exhibitions. For the Kamal Lawn by Zara Shahjahan Exclusive Media preview in Dolmen Mall Karachi, she picked one of our personal favorites from the collection; a cobalt blue-burnt orange floral print outfit titled “Royal Nights”. Stacked gold bangles, a braided side-bun & a gorgeous pair o’ T-strap heels added added finishing details to the outfit. Envy that million dollar smile ! 

Aamina Sheikh at the Kamal Lawn 2013 Exclusive Media Preview/Exhibition in Karachi

Aamina Sheikh at the Kamal Lawn 2013 Exclusive Media Preview in Karachi

Aamina Sheikh at Kamal Lawn by Zara Shahjahan media preview in Karachi

At the exhibition in Lahore, Aamina posed for the photogs in a pastel hued Kamal Lawn outfit. Though we didn’t liking the dress one bit, there’s no denying that Neck up she looked great . The cream clutch & the mismatched black pumps were a major deal breaker too.

For it was easy to pick a favorite between the two. What about you?

Aamina Sheikh at the Kamal Lawn 2013 Exclusive Media Preview/Exhibition in Lahore

Aamina Sheikh at Kamal Lawn 2013 Exclusive Media Preview/Exhibition in Lahore

The powerful women behind Kamal Lawn 2013

It’s Women’s Day today & what better way to celebrate it on our pages than to feature the powerful & beautiful designer-entrepreneur duo behind the celebrated Kamal Lawn 2013. Both Erum Kamal (CEO & founder of So Kamal ) & Zara Shahjahan went for tailored looks at Kamal Lawn by Zara Shahjahan media preview in Karachi. Zara was wearing a ZARA (not herself – the UK one :P ) grey blazer with faux leather sleeves , with a black top & ZARA floral pants. Black Louboutins and an Alexander McQueen Bubble Stud Britannia Skull Box clutch made for the perfect accessories to go with the look. So Chic. Loved it head-to-toe !

Erum too went paired her tailored blazer with ankle high trousers & a nautical top. A Hermes Kelly on the arm, pink nails & sandals added feminine touches. A look worn well.

Erum Kamal & Zara Shahjahan at the Kamal Lawn 2013 exclusive media preview in Karachi

Erum Kamal & Zara Shahjahan at the Kamal Lawn by ZaraShahjahan exclusive media preview in Karachi

Erum Kamal & Zara Shahjahan at the Kamal Lawn 2013 exclusive media preview in Karachi

Erum Kamal (C) & Zara Shahjahan (R) with Mehvish Amin at the Kamal Lawn by ZaraShahjahan exhibition

Left : Zara black blazer with faux leather sleeves, Right : Zara Floral Pants

Left : ZARA blazer with faux leather sleevels , Right : ZARA Floral Pants

Zara Peerzada in Crescent Lawn by Faraz Manan

Wearing the outfit exactly (well almost) the way Karisma did in the campaign, Zara Peerzada attended the recently held Crescent lawn by Faraz Manan preview brunch at Veranda Bistro Lahore. Cream-colored peep-toes, side braid & the newly launched Luscious Loves Fashion nail color in ‘Fahad Hussayn’ completed her look. We think she looked lovely ! The length & fall of the dress fell perfectly on her. Moreover there was no pricey tote (signature to Lahoriites) staring us in the eye !

Zara Peerzada at Crescent Lawn 2013 preview brunch

Left : Zara Peerzada at Crescent Lawn by Faraz Manan preview brunch, Right : Karisma Kapoor for Crescent Lawn 2013 collection

Zara Peerzada at Crescent lawn preview brunch

Zara Peerzada at Crescent -Faraz Manan preview brunch