Of Launches

GET THE LOOK – Ayesha Omar in Maheen Karim

Wearing a slightly modified version of Maheen Karim’s marble print silk gown, Ayesha Omar posed for the photogs at the recent Oreo cookies Pakistan launch. She styled it quite similar to the runway version, with the hair left open & a bangle in one of the arms.  Well… personally,I’m not a fan of the dress itself – the print’s too jarring & the tail wee bit endless. But I also understand that Fashion critique is not always about yourself and your personal sense of style. She managed to looked pretty nonetheless. Thanks to her 1000 Watt peachy complexion (as Natasha calls it) & an effortless sense of style. If we were to change something, we’d definitely pick the bag – not feeling it.

What do you guys think? Thumbs up or thumbs down?

Ayesha Omar at Oreo Pakistan Launch

Left : Ayesha Omar at Oreo Pakistan Launch, Right: Maheen Karim PFDC Sunsilk Fashion Week 2013

Ayesha Omar at Oreo Pakistan Launch

Ayesha Omar with Zhalay Sarhadi & Nadia Hussain

Ayesha Omar with Zhalay Sarhadi & Nadia Hussain

Images Courtesy: Sheraz Photography , Faisal Farooqui & Team at Dragonfly

Nail Polish Giant ESSIE comes to Pakistan

Essie Nail Polish

Admittedly, we are a little late in jumping onto the nail polish bandwagon. But ever since we have experienced the world famous square bottle of Essie , we have landed ourselves a new beauty obsession (tried over 8 gorgeous shades in two days). Of course there are countless options available in the market, but it’s outstanding chip-resistant formula, ease of application , broad spectrum of colors and nail-friendly ingredients make Essie an undisputed industry icon.

So who is Essie and how did this nail polish giant evolve? We went to Essie’s recent launch in Karachi to find the answers for you.

Essie Weingarten

In 1981, Essie Weingarten combined her passion for nails & fashion by launching her eponymous nail polish company “Essie Cosmetics Ltd” through the introduction of 12 unconventional nail polish colors. Soon afterwards, the polish was being sent to all leading salons and nail bars across the US. With more than 30 years of experience and International Sales, Essie nail polish has now become a favorite of  celebs, royalty and fashion & beauty blogs across the world including Annie JafferySoraya Bakhtiar , Who What Wear, British VOGUE and now AWardrobeAffair ;) .

Essie Nail Polish a Celeb FavouriteThe favourite nail colour brand of celebrities such as Angelina Jolie, Dakota Fanning, Beyonce, Jennifer Aniston, Eva Longoria, Kate Middleton, Lady Gaga, Madonna, Oprah & Rihanna , Essie makes the world’s  most loved nail colors in over 250 shades (yes you heard us right) ! Whats more, the whimsical names strike quite a fashion statement whether that be at the red carpet or a GNO. (girls night out).

Essie Nail Polish Names

Essie Nail Polish Names

With the brand being acquired by french cosmetics giant, L’Oreal , back in 2011, the team at L’Oreal Pakistan decided to bring Essie to Pakistan. The Brand will initially introduce over 120 shades in Pakistan making its colour palette the largest currently available in the local market. Priced at 750-800Rs. per bottle , Essie nail polishes are already available at leading salons in Karachi and will launch across Lahore  on 4th July. Isloo-ites, fret not, it will also come to Islamabad salons around mid-July.

The Exclusive launch event was held at Olivetto Karachi, and our Editor-in-Chief had the pleasure of attending the wonderful event.  Shammal Qureshi (Director Toni&Guy Lahore) & wife Redah Misbah, Sania Maskatiya, Ayesha Omar, Angie Marshall & Peng Qureshi  were all snapped at the event while the PR was brilliantly managed by LOTUS. Here’s your look at the glamourous event  meanwhile we’ll go and indulge in some serious nail polish therapy.

Essie Nail Bar

Essie launch Pakistan

Redah Misbah Sania Maskatiya and Ayesha Omar at Essie Nail Polish Launch

From Left to Right : Redah Misbah , Sania Maskatiya wearing a Yellow Toy Watch , Ayesha Omar (who by the way has a flawless skin)

Team LOreal Professional Pakistan at Essie 's launch in Karachi

From left to Right : Ramiz, Ambreen, Musharraf Hai (Managing Director L’Oreal Pakistan), Sadia, Sehrish, Sadaf, Tanzeela, Saad

Images Courtesy : Faisal Farooqui and Team at Dragonfly, VOGUE, WHO WHAT WEAR

GET THE LOOK : Mehreen Syed at Nida Azwer’s Lahore Store Launch

At the recently held launch of Nida Azwer’s Standalone flagship store in Lahore, Mehreen Syed went for a relaxed tailored look in white separates, pairing them up with a bright blue blazer. Tan Hermes Birkin bag, matching TOD’s moccasins & an Hermes belt added finishing details , perfectly complementing the outfit.

Though we would’ve loved to see a pop of color by way of her make-up , but we ain’t complainin’. At least somebody finally got the Birkin right *pun intended* . Here’s how you can get the Look:

Mehreen Syed at Nida Azwer Lahore Store launch

CW From Left to Right : Mehreen Syed at Nida Azwer Lahore Store launch, Hermes Birkin Bag, Hermes Belt, TOD’s Moccasins

Mehreen Syed at Nida Azwer Lahore Store launch

Mehreen Syed at Nida Azwer Lahore Store launch

Images courtesy : LOTUS Client Management & PR

In Bonanza summer collection 2013 by Maheen Karim

Wearing Kimono wrap shirts from Maheen Karim’s pret line for Bonanza Summer collection 2013, Maheen & Frieha attended the collection’s launch event in Karachi. Compared to their runway versions these ladies fared the outfits wayyy better ( too much chaos with the hair & make-up on the runway) , however it was Maheen herself who stole the show. Very aptly put together look with cigerette pants, nude heels & a matching Bottega Veneta clutch. So Maheen !

Maheen Karim & Frieha Altaf in Maheen Karim for Bonanza Summer Collection 2013

Maheen Karim (Far Left) & Frieha Altaf (Far Right) in Maheen Karim for Bonanza Summer Collection 2013

Frieha’s version we believe the look felt a bit lackluster. Aside from teh shirt’s fitting issues, the hair made looked tad bit jarring against the colors of the dress. A neatly done fishtail or a low bun instead would have done wonders. You agree?

Maheen Karim & Frieha Altaf in Maheen Karim for Bonanza

On Trend ! Sanam Chaudhri at the lawn previews

Karachi-based designer Sanam Chaudhri lent her support to both Khadijah Shah & Sania Maskatiya at their respective lawn previews last month. At both the events, she went for the trends-of-the-moment ; stripes & color-blocking , swapping the order of the separates the second time.

Don’t have full-lengths from the Sapphire lawn preview but between the two looks, it was the Elan one that got our fashion nods. Nicely put together look with so many trends in one. A pair of black slipper’s though would have been a much better substitute to those stompy Aldo wedges ( Buy here ). Which one do you like more?

On a side note,  this might be the mood board for Sanam’s upcoming fashion week runway ( iff at all she shows). Remember this look of her’s too sometime back ?  Very well, lots of stripes with neon accents it is then! ;)

Sanam Chaudhri at Elan Lawn & Sapphire Lawn by Sania Maskatiya Exhibition

Sanam Chaudhri at Elan Lawn (Left) & Sapphire Lawn by Sania Maskatiya (Right) exclusive previews

Sanam Chaudhri at Sapphire Lawn by Sania Maskatiya preview

Sanam Chaudhri at Sapphire Lawn by Sania Maskatiya preview

Aldo Wedge ShoesALDO Decina  Espadrille Wedge Shoes

Images Courtesy : Catalyst PR

In Jumpsuits – Fia & Zara Peerzada at Luscious Loves Fashion event

Fia Khan at the Luscious loves Fashion Event in Lahore

Wearing Jumpsuits from The Clothes Company & MUSE respectively, Fia Khan & Zara Peerzada attended the Luscious loves Fashion launch in Lahore recently. Fia decided to pair her autumnal floral print jumpsuit with a vintage necklace, tan belt & matching sandals. Zara glammed up hers with a twisted hairdo , tomato red lips & a black shrug.

Although we don’t strictly disapprove of either of the two looks, unfortunately something somewhere felt lacking. The jumpsuits themselves weren’t the best of picks to begin with. Fia make-up made her look washed out whereas Zara’s hair kept the focus off her pretty neckline. Wish she had gone for a bun instead.

Prefer one over the other? We can’t.

Zara Peerzada at the Luscious Loves Fashion event

Zara Peerzada at the Luscious Loves Fashion event in Lahore

Fia Khan in a jumpsuit by The Clothes Company at the Luscious loves Fashion Event in Lahore

Fia Khan (L) with Rima (R) at the Luscious Loves Fashion event

At Samsung Galaxy Grand Launch – Humaima Malik in Elan

As the newly appointed ambassador of the Samsung Galaxy series, Humaima Malik attended the Samsung Galaxy Grand launch yesterday wearing a purple one-shouldered Elan dress. Waist up she looked nice – waist down was a different story altogether. The churidar under the dress stuck out like a sore thumb & the blingy footwear did no favor to her either. We would probably blame the designer for that – the dress itself was poorly designed & lacked the quintessential Elan aesthetics.  Not something one expects the Design Team at Elan to churn out. Whats you verdict ? Disagree?

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch

Humaima Malik at the Samsung Galaxy Grand launch

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch

Humaima Malik wearing Elan at the Samsung Galaxy Grand launch