Admittedly, we are a little late in jumping onto the nail polish bandwagon. But ever since we have experienced the world famous square bottle of Essie , we have landed ourselves a new beauty obsession (tried over 8 gorgeous shades in two days). Of course there are countless options available in the market, but it’s outstanding chip-resistant formula, ease of application , broad spectrum of colors and nail-friendly ingredients make Essie an undisputed industry icon.
So who is Essie and how did this nail polish giant evolve? We went to Essie’s recent launch in Karachi to find the answers for you.
In 1981, Essie Weingarten combined her passion for nails & fashion by launching her eponymous nail polish company “Essie Cosmetics Ltd” through the introduction of 12 unconventional nail polish colors. Soon afterwards, the polish was being sent to all leading salons and nail bars across the US. With more than 30 years of experience and International Sales, Essie nail polish has now become a favorite of celebs, royalty and fashion & beauty blogs across the world including Annie Jaffery, Soraya Bakhtiar , Who What Wear, British VOGUE and now AWardrobeAffair ;) .
The favourite nail colour brand of celebrities such as Angelina Jolie, Dakota Fanning, Beyonce, Jennifer Aniston, Eva Longoria, Kate Middleton, Lady Gaga, Madonna, Oprah & Rihanna , Essie makes the world’s most loved nail colors in over 250 shades (yes you heard us right) ! Whats more, the whimsical names strike quite a fashion statement whether that be at the red carpet or a GNO. (girls night out).
Essie Nail Polish Names
With the brand being acquired by french cosmetics giant, L’Oreal , back in 2011, the team at L’Oreal Pakistan decided to bring Essie to Pakistan. The Brand will initially introduce over 120 shades in Pakistan making its colour palette the largest currently available in the local market. Priced at 750-800Rs. per bottle , Essie nail polishes are already available at leading salons in Karachi and will launch across Lahore on 4th July. Isloo-ites, fret not, it will also come to Islamabad salons around mid-July.
The Exclusive launch event was held at Olivetto Karachi, and our Editor-in-Chief had the pleasure of attending the wonderful event. Shammal Qureshi (Director Toni&Guy Lahore) & wife Redah Misbah, Sania Maskatiya, Ayesha Omar, Angie Marshall & Peng Qureshi were all snapped at the event while the PR was brilliantly managed by LOTUS. Here’s your look at the glamourous event meanwhile we’ll go and indulge in some serious nail polish therapy.
From Left to Right : Redah Misbah , Sania Maskatiya wearing a Yellow Toy Watch , Ayesha Omar (who by the way has a flawless skin)
From left to Right : Ramiz, Ambreen, Musharraf Hai (Managing Director L’Oreal Pakistan), Sadia, Sehrish, Sadaf, Tanzeela, Saad
Images Courtesy : Faisal Farooqui and Team at Dragonfly, VOGUE, WHO WHAT WEAR