The Fashionista Next Door

The Fashionista Next Door

She is a perfect definition of The Fashionista Next Door. We stumbled upon Alyzeh’s Fashion & Beauty Blog ( recently and instantly fell in love with her edgy sense of style. Having been brought up in Dubai, Karachi & Sydney, she  keeps a keen eye on good styling, hottest trends that are available in the Pakistani market as well as fashion campaigns that break boundaries. Beauty Fruity Blurbs is one of the very few fashion Blogs of Pakistan which is not only a portal for critique but also a diary about fashion in the Blogger’s own life – her personal style and how she celebrates fashion on a day to day basis.

“I am a die hard fashion fanatic and find inspiration in everything I lay my eyes on” - Alyzeh wrote to us.

Here are some of our favorite looks of this super stylish Pakistani blogger:

LOOK 1 :

WHAT : High waist jeans, blue juice army green shirt, Zara fur vest, hobo bag.


Fashionista Next Door


WHAT : Asos suit , Miu Miu heels, Chanel bag, Thurley top

WHERE : At her Graduation in Sydney

Fashionista Next Door

LOOK 3 :

WHAT: Forever 21 jeans, Sheike blouse, Cotton on blazer, Miu Miu heels.

WHERE: A friends party in Karachi

Fashionista Next Door

Fashionista Next Door


WHAT : Asos pants, Witchery top, Urban Soul shoes, Zagliani clutch, embellished bow tie from her own upcoming bow tie collection

WHERE : Fashion Pakistan Week 2012 – Day 2

Fashionista Next Door

Fashionista Next Door


WHAT: Dotti cropped pants, Thurley top, Asos blazer, Christian Louboutin shoes, Alexander McQueen clutch

WHERE : Fashion Pakistan Week 2012 – Day 3

Fashionista Next Door

Fashionista Next Door

Street Style New York

A lawyer by profession, but a true fashionista at heart, Basimah is every bit of your modern day working girl. A hint of 70′s was seen seen through her outfit that she wore while out on the streets of New York ; the high waist flare bottom went perfectly well with the fitted tee for an effortlessly polished look. Oh, and yes, white is big this season!

Street Style Fashion


The Fashionista Next Door

If you ve read our last post , you ll know what this one is about. We were thrilled about it, especially because it came from an avid fan of AWA who wrote to us all the way from Norway. Lalarukh Malik is a student of microbiology & she keeps a Fashion Blog. She loves everything fashion & adds in alot of personality to her outfits by mixing & matching her favorite wardrobe items.

Here are two of our favorite looks sent in by her (and there’s more to come in the coming days , so check back for more) . Meanwhile check out her Blog here ; we loved the whole visual layout & easy to skim posts.


Taken on Eid Day 2012. Lalarukh wore a white chiffon blouse with embroidered details on shoulders, by Vero Moda , blue see through trousers by H&M (from their fashion against aids campaign 2012).  The vest in her hands is also from H&M,  the scarf from pieces and the oversized envelope clutch is from Glitter . How very Chic !

Street Fashion


Perfect for an Autumnal day, Lalarukh stepped out in style wearing a jacket, grey leggings, leg-warmers, woolen cap & striped gloves all by H&M . She paired it all up with the perfect pair of vintage leather boots.