Sep 22 2012
One small step, One giant leap : PFDC The Boulevard opens in New Delhi
Inside PFDC The Boulevard New Delhi
We re excited to break this to you , more so because it brings us closer to the idea behind our blog i.e. bringing the best of Pakistani & Indian fashion on a single unique platform. PFDC (Pakistan Fashion Design Council) opened up it’s first flagship store in India, PFDC – The Boulevard at the South Extension market in New Delhi last night, introducing the best of Pakistani bridal & formal wear to it’s Indian consumers. In what can be termed as a giant leap for cross-border fashion in both countries, the store promises to offer a wide range of designs, cuts, embroidery & colors to the Indian market.
As many as 18 designers from Pakistan are going to be stocking at the Boulevard including big names such as HSY(Hassan Sheheryar Yasin), Karma, Kamiar Rokni, Elan , Sana Safinaz, Asifa & Nabeel, Fahad Hussayn, Nickie Nina, Shehla Chatoor , Nida Azwer, Ayesha Farook Hashwani, Feeha Jamshed, Umar Sayeed & Rizwan Beyg . (it does’nt get better than this :D )
Speaking about the idea behind the store, Mini Bindra who’s the brainchild of this venture said :
“The Pakistani cuts, colours and styling are very different from what we see here in India. For example, they use lots of ecru and cream in their bridals, which we don’t get to see here in India…….These designs would add another new concept to their wardrobe. Saris are always in vogue in India, whereas Pakistani fusion shalwar-kurta is relevant for anywhere in the world. The switch can be a starting point I feel”.
Sehyr Saigal , chairman PFDC added:
“We have a commonality between India and Pakistan in terms of our spoken language, culture, history and heritage. So there is a huge interest in each other”
The launch event was held at The Hyatt Regency & included the who’s who of Pakistani fashion Industry in attendance including Fahad Hussayn, Kamiar Rokni, Nabila , Qurat-al-Ain Balouch, Mahira Khan & Sonya Jehan.
Here’s your sneak peak into the fashion show held as part of the launch event. Watch this space for more.
Sana Safinaz at PFDC Boulevard Delhi Fashion Show
PFDC Boulevard Delhi Fashion show
Fahad Hussayn for PFDC Boulevard Delhi Fashion Show
Nickie Nina (R) & Umar Sayeed (L) for PFDC Boulevard Fashion Show
PFDC Boulevard Delhi Fashion show
Images Courtesy : Vogue India, Ramp images: Dwaipayan Mazumdar
